Sherine Assal: Building a Security and Business Services Empire

Sherine Assal has established herself as a prominent business leader through her role as Founder, President, Chairwoman, and CEO of American Guard Services and Chairwoman of Worldwide Sourcing Group. Co-founding American Guard Services in 1997 with her brother, she grew the company to $43 million in sales, building a nationwide security operation from the ground up.

Career Journey

With over 20 years of experience in security services ownership, management, and operations, Assal has been involved in every aspect of the business, from operations to accounting. She began her career as Operations Manager at American Guard Services before ascending to executive leadership. Her focus on existing client accounts ensures contract requirements exceed normal expectations, contributing to the company's steady growth and client retention.

American Guard Services

American Guard Services has evolved into a comprehensive security provider operating across the United States. The company delivers uniformed security officers, mobile patrols, risk management, video surveillance support, maritime operations, and special event security to government, commercial, residential, and retail clients. Based in Gardena, California, the firm maintains a significant presence with hundreds of active security officers deployed throughout Southern California and beyond.

Worldwide Sourcing Group Leadership

Since 1997, Worldwide Sourcing Group has provided services in security, real estate, and enterprise change management to international Fortune 500 and government customers. Under Assal's chairmanship, WWSG expanded to more than 6,000 employees internationally. The company provides technology-based monitoring, professional services, real estate acquisition, and facility management to more than 178 industrial, commercial, and public-sector customers.

Working alongside her brother Sherif Assal, who serves in senior operational roles, Sherine has built a family enterprise that encompasses multiple service divisions and maintains operations across numerous states and international markets.

Industry Connections

Assal maintains strong professional relationships with the Maritime Security Council, American Society of Industrial Security, and Cruise Line International Associations, positioning her companies at the intersection of multiple security and business sectors.

Through strategic leadership and operational expertise, Sherine Assal has built a multi-faceted business empire serving diverse industries while creating thousands of employment opportunities across the United States and internationally.